Promotional Products: Impact, Exposure and Influence.
A Survey of Business Travelers at DFW Airport* |
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Reach: |
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- 71% of an audience consisting primarily of business people reported having received a promotional product in the last 12 months.
- Moreover, 33.7% of this group had the item on their person - a coveted location for advertising that gets seen regularly.
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Savvy advertiser's look for media with |
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Reach, Recall
and Low Cost |
per impression-
Promotional Products measure up! |
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| Recall: |
- 76.1% of the respondents could recall the advertiser's name on the product that they had received in the past 12 months.
- In comparison, participants were also asked if they had read a newspaper or magazine in the past week. 80% of participants said yes, but only 53.5% of them could recall the name of a single advertiser.
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Percent of participants
who could recall
the
name of an
advertiser
on
a
promotional
product versus
a
magazine or
newspaper ad.
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Impression Of The Advertiser: Promotional Products are powerful opinion change agents. Results of the study reveal: |
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- 52% of respondents did business with the advertiser after receiving the promotional product.
- Of those who had not done business with the advertiser, almost half stated that they were more likely to do business with the organization that gave them the item.
- The impression of the advertiser is important in building a brand. 52.1% of the participants reported their impression was more favorable since receiving the item.
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| *Once again we see statistically how well Promotional products can help markets business, thanks to a 2004
study by L.J. Market Research. |
